- Sharma, A. K., & Sharma, R. (2024). Empowering the Tourism Sector: Digital Transformation for Overcoming Challenges and Seizing New Opportunities. Journal of Information Technology Management.
- Sharma, A. K., & Sharma, R. (2024). How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns. Journal of Cultural Strategy Marketing.
- Sharma, A. K., Sharma, R. & Hassan, S. T. (2024). Click, Customize, Conquer: Sentiment Analysis and Strategies for Optimizing Online Travel Agencies. SCMS Indian Journal of Management.
- Sharma, A. K., & Sharma, R. (2025). Bibliometric Exploration of Artificial Intelligence Applications in Healthcare: Trends and Future Directions. Journal of Public Health and Development.
- Sharma, A. K., & Sharma, R. (2025). Analyzing the Engagement Patterns of #RamMandir on Instagram. Galactica Media: Journal of Media Studies.
- Sharma, A. K., & Sharma, R. (2026). Ethical Considerations and Challenges of Implementing Machine Learning in Smart Healthcare Informatics. Journal of Health Management.
