SCOPUS INDEXED RESEARCH ARTICLE PUBLICATIONS

  • Sharma, A. K., & Sharma, R. (2024). Assessing the Influence of Artificial Intelligence on Sustainable Consumption Behavior and Lifestyle Choices. Young Consumers. DOI: 10.1108/YC-09-2024-2214
  • Sharma, A. K., & Sharma, R. (2024). Generative Artificial Intelligence and Legal Frameworks: Identifying Challenges and Proposing Regulatory Reforms. Kutafin Law Review, 11(3), 415-451. https://doi.org/10.17803/2713-0533.2024.3.29.415-451
  • Chandel, A., Bhanot, N., & Sharma, R. (2024). A bibliometric and content analysis discourse on business application of blockchain technology. International Journal of Quality & Reliability Management, 41(8), 2095-2121.
  • Sharma, R., & Kakkar, A. (2024). Role of customer retention equity in consumption enhancement of VoD services: a PLS-SEM approach. International Journal of Sustainable Society, 16(4), 277-292.
  • Sharma, A. K., & Sharma, R. (2024). Navigating compliance and regulations in marketing analytics: Upholding ethical standards and consumer trust. Applied Marketing Analytics, 10(1), 77-92.
  • Kumar, A., & Sharma, R. (2024). Analyzing the Effect of Web Service Quality on Customer Satisfaction and Revisit Intention for Online Travel Agencies (OTAs) in Delhi and NCR of India. Revista Turismo & Desenvolvimento, (45), 107-130.
  • Sharma, A. K., & Sharma, R. (2024). Navigating the Ethical Landscape: Implementing Machine Learning in Smart Healthcare Informatics. Indian Journal of Community Health, 36(1), 149-152.
  • Sharma, A. K., & Sharma, R. (2024). Comparative Analysis of Data Protection Laws and ai Privacy Risks in brics Nations: A Comprehensive Examination. Global Journal of Comparative Law, 13(1), 56-85.
  • Mehta, M., Modi, S., & Sharma, R. (2024). An employee perspective towards talent management challenges in service sector. International Journal of Public Sector Performance Management, 13(2), 164-177.
  • Sharma, A. K., & Sharma, R. (2023). Considerations in artificial intelligence-based marketing: An ethical perspective. Applied Marketing Analytics: The Peer-Reviewed Journal, 9(2), 162-172.
  • Singh, A., & Sharma, R. (2023). Fandom in the Indian Premier League: Factors that drive team associations. Journal of Cultural Marketing Strategy, 7(2), 196-205.
  • Sharma, R., Verma, R., & Mehta, M. (2022). Sentiments and challenges faced with demonetisation in India. International Journal of Business and Globalisation, 32(4), 363-376.
  • Sharma, A. K., & Sharma, R. (2022). Identification of the Customers’ Preferred Attributes while Selecting an OTA (Online Travel Agency) Platform. Indian Journal of Marketing, 52(7), 43-55.
  • Singh, A., & Sharma, R. (2022). Fan engagement on select social media platforms: A study of the Indian Premier League. Journal of Cultural Marketing Strategy, 6(2), 176-186.
  • Sharma, R., Verma, R., & Mehta, M. (2022). Online shopping site selection attributes and meta tags: an empirical analysis. International Journal of Public Sector Performance Management, 9(3), 236-247.
  • Sharma, R., & Kakkar, A. (2022). Adoption of VoD services: an investigation of extended technology acceptance model. International Journal of Internet Marketing and Advertising, 16(1-2), 62-80.
  • Singh, G., Kaur, S., & Sharma, R. (2020). Impact of IFRS convergence on financial statements with special reference to IT sector. International Journal of Public Sector Performance Management, 6(1), 1-16.
  • Sharma, R., & Verma, R. (2020). Influence of momentum effect on brand advocacy and brand loyalty in social networking sites. International Journal of Business and Globalisation, 24(2), 201-211.
  • Sharma, R., & Kakkar, A. (2019). A Conjoint-Based Approach to Consumer Preferences in VoD Services. International Journal of Engineering and Advanced Technology, 8(4), 157-162.
  • Verma, R., Sharma, R., Bhalla, L & Mehta, M., 2019. Relationship Between Interpersonal Influence and E-Wom in Social Networking Sites. International Journal of Recent Technology and Engineering, 7(6S5), 351-356.
  • Taheam, K., Sharma, R., & Goswami, S. (2016). Drivers of digital wallet usage: Implications for leveraging digital marketing. International Journal of Economic Research, 13(1), 175-186.
  • Verma, R. & Sharma, R., (2015). Brand Personification and Social Networking Sites: The Missing Link. International Journal of Applied Business and Economic Research, 13(5), 3085-3094.
  • Sharma, R., & Verma, R. (2015). Social networkers' motivation to use online social networking sites: Implications for leveraging digital marketing. International Journal of Applied Business and Economic Research, 13(5), 1159-1171.

SCOPUS INDEXED Book chapter PUBLICATIONS

  • Sharma, A. K., Sharma, R., & Verma, R. (2024). From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts. In Research, Innovation, and Industry Impacts of the Metaverse (pp. 93-114). IGI Global.
  • Singh, A., & Sharma, R. (2024). Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain. In Revolutionizing the Global Stock Market: Harnessing Blockchain for Enhanced Adaptability (pp. 211-225). IGI Global. 
  • Sharma, A. K., & Sharma, R. (2024). Detox for Success: How Digital Detoxification Can Enhance Productivity and Well-Being. In Business Drivers in Promoting Digital Detoxification (pp. 71-90). IGI Global.
  • Chandel, A., & Sharma, R. (2023). Artificial Intelligence and Value Creation at the Crossroads of Industry 5.0: A Bibliometric and Content Analysis Discourse. In Opportunities and Challenges of Business 5.0 in Emerging Markets (pp. 58-78). IGI Global.

EDITED BOOKS AND CONFERENCE VOLUMES
​(NON-SCOPUS)

  • Singh, A., & Sharma, R. (2022). Brand Recognition through celebrity endorsement: A case from Indian Super League. Contemporary Research on Entrepreneurship in India. India: Himalaya Publishing House PVT. Ltd. ISBN: 9789354951671
  • Sharma, A., & Sharma, R. (2022). Covid-19: Impact on Travel Industry and scope of virtual tourism. Contemporary Research on Entrepreneurship in India. India: Himalaya Publishing House PVT. Ltd. ISBN: 9789354951671
  • Sharma, A., & Sharma, R. (2021). Virtual Tourism - Modern Way of Tourism. Revive to Survive Initiatives and Innovations. India: Bharti Publications. ISBN: 978-93-90818-04-4
  • Kakkar, A., & Sharma, R. (2021). COVID-19 : The Boon for Streaming Platforms. Changes after CORONA Pandemic. India: Social Research Foundation. ISBN: 978-81-951728-9-4.
  • Singh, A., & Sharma, R. (2021). Impact of Covid-19 on Indian Sports League. Sports Sociology : A Social Phenomena. India: Social Research Foundation. ISBN: 978-81-951728-3-2.
  • Sharma, R., & Kakkar, A. (2019). Personifying Indian General Entertainment Channels using Preferential Mapping Business. Economy and Environment: The New Normal. India: Himalaya Publishing House PVT. Ltd. ISBN: 978-93-5299-653-7. 
  • Sharma, R., Verma, R., & Bhalla, L. (2016). E-retailer Attributes and Consumer Purchase Intentions: A Conjoint Analysis. In Thakur, R. R., Srivastava, S., Bhatia, S., & Sharma, J. (Eds.), Social Media and Organizational Sustainability (pp. 36-38). Noida, India: Bloomsbury, ISBN: 978-93-85936-04-3.
  • Sharma, S., Verma, R., & Sharma, R. (2012). Market Orientation and Business Performance in Indian Automobile Industry. CGC Review, 2(1), pp. 119-135, ISSN: 22495401.
  • Sharma, R. & Verma, R., 2012, Social Media Advertising: Next Generation of Business Engagement, India Inc.-Challenges Ahead, GNA-IMT, National conference proceedings, 2011, pp. 117-122, ISBN: 978-81-921-7660-4.