With 11+ years of academic career producing powerful learning opportunities for advanced level post graduate courses, I am recognized for teaching excellence based on technical, research, and design fundamentals. I research, speak and advise about marketing in the digital era. It would be fair to say that I am avidly curious about how the digital marketing is evolving and try to contribute in this area through research. My advisory work involves helping entrepreneurs, executives, and CEOs to answer their difficult questions about competing in our complex and changing digital market.

Download my resume or if you have a question get in touch at [email protected].

•    Core Competencies
  
•   Education
•   Awards and Honors
  
•    Research Publications
  
•   Certification
  

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Search Engine Optimization

Email Marketing

Research & Reporting

Social Media Marketing

Mobile Marketing

Market Research

Marketing Analytics

Content Marketing

Intellectually Curious

Doctor of Philosophy (Ph.D.)               2016

Master of Business Administration    2008

Master of Commerce                            2006

Bachelors in computer aided management    2004

Senior Secondary                                                 2001

Matriculation                                                        1998

• Teacher Appreciation Award from Chief Guest: Ms. Smriti Zubin Irani, Hon’ble Minister of Human Resource Development, Government of India, in discipline of Management, Lovely Professional University, 2016.
  
• University Academic Honor, for standing first in order of merit in Master of Business Administration Programme, Lovely Professional University, Batch 2006-08.

Teacher Appreciation Award from the then HRD Minister: Ms. Smriti Zubin Irani

• Taheam, K., Sharma, R. & Goswami, S., 2016. Drivers of Digital Wallet Usage: Implications for Leveraging Digital Marketing. International Journal of Economic Research, 13(1), pp. 175-186, ISSN: 0972-9380.
• Sharma, R. & Verma, R., 2015. Social Networkers’ Motivation to Use Online Social Networking Sites: Implications for Leveraging Digital Marketing. International Journal of Applied Business and Economic Research, 13(3), pp. 1159-1171.
• Verma, R. & Sharma, R., 2015. Brand Personification and Social Networking Sites: The Missing Link. International Journal of Applied Business and Economic Research, 13(5), pp. 3085-3094.
• Sharma, R. & Verma, R., 2012. Social Networking Sites and Consumer Engagement". International Journal of Management and Information Technology, 1(1), pp. 21-25.
  
• Sharma, R., Verma, R., & Bhalla, L. (2016).E-retailer Attributes and Consumer Purchase Intentions: A Conjoint Analysis. In Thakur, R. R., Srivastava, S., Bhatia, S., & Sharma, J. (Eds.), Social Media and Organizational Sustainability (pp. 36-38). Noida, India: Bloomsbury.
• Sharma, S., Verma, R., & Sharma, R. (2012). Market Orientation and Business Performance in Indian Automobile Industry.CGC Review, Chandigarh Group of Colleges.`
• Sharma, R. & Verma, R., 2012, Social Media Advertising: Next Generation of Business Engagement”, India Inc.-Challenges Ahead, GNA-IMT, National conference proceedings, 2011.
  
• Sharma, R., Sethi, A., Arora, H., & Khaira, P. (2015). NEVA: Building products, developing market. Case Centre, pages 13, Case Reference no. 515-117-1.
• Kaur, G., Verma, R., & Sharma, R. (2015). Amar manufacturing company . Case Centre, pages 10, Case Reference no. 515-035-1.
  

- Six Sigma Green Belt

- Google Analytics Certification

- Google AdWords Search Certification

- Google AdWords Display Certification