Rahul Sharma, the rahul, rahul, digital marketing, therahul.in, rahul sharma, therahul.in, educator, digital marketer

Resourceful and innovative professional with a 7+ year academic career producing powerful learning opportunities for advanced level post graduate courses. Recognized for teaching excellence based on technical, research, and design fundamentals. Pioneering technology in the classroom and e-learning. Strong follow-through, administrative and time management capabilities. Highly articulate, demonstrating refined interpersonal skills across all levels and backgrounds. Confident, positive and professional. Energized for new challenges.

Core competencies

Experience

Lovely Professional University, Phagwara, Punjab                                                                               2008 to Present
Coordinator of Department (COD) - Academic Operations (School of Business)
Assistant Professor
  • Coordinated efforts to manage and participate in the departmental curriculum review projects, and ensured that the classes achieve a 100% passing score.
  • Spearheaded innovative courses like Workshop on Digital Marketing.
  • Coordinated schedule of classes and rooms; prepared faculty schedules and handled other administrative issues for instructors like issues with university management system.
  • Successfully integrated technology based curriculum in teaching materials on a regular basis.
  • Communication skills demonstrated through the design of classroom presentations and lectures, creation of detailed instruction plans & student evaluations, and the ability to establish and maintain professional relationships.
  • Exercised sound decision making capability: appreciated for "being able to find quick, logical and common sense solutions to the course's everyday problems".

Education

Research and Publications

Publications in Peer-Reviewed Journals
  • Taheam, K., Sharma, R. & Goswami, S., 2016. Drivers of Digital Wallet Usage: Implications for Leveraging Digital Marketing. International Journal of Economic Research, 13(1), pp. 175-186, ISSN: 0972-9380.
  • Sharma, R. & Verma, R., 2015. Social Networkers’ Motivation to Use Online Social Networking Sites: Implications for Leveraging Digital Marketing. International Journal of Applied Business and Economic Research, 13(3), pp. 1159-1171.
  • Verma, R. & Sharma, R., 2015. Brand Personification and Social Networking Sites: The Missing Link. International Journal of Applied Business and Economic Research, 13(5), pp. 3085-3094.
  • Sharma, R. & Verma, R., 2012. Social Networking Sites and Consumer Engagement". International Journal of Management and Information Technology, 1(1), pp. 21-25.
Publications in Edited Books and Conference Volumes
  • Sharma, R., Verma, R., & Bhalla, L. (2016).E-retailer Attributes and Consumer Purchase Intentions: A Conjoint Analysis. In Thakur, R. R., Srivastava, S., Bhatia, S., & Sharma, J. (Eds.), Social Media and Organizational Sustainability (pp. 36-38). Noida, India: Bloomsbury.
  • Sharma, S., Verma, R., & Sharma, R. (2012). Market Orientation and Business Performance in Indian Automobile Industry.CGC Review, Chandigarh Group of Colleges.`
  • Sharma, R. & Verma, R., 2012, Social Media Advertising: Next Generation of Business Engagement”, India Inc.-Challenges Ahead, GNA-IMT, National conference proceedings, 2011.

Case Studies Published

  • Sharma, R., Sethi, A., Arora, H., & Khaira, P. (2015). NEVA: Building products, developing market. Case Centre, pages 13, Case Reference no. 515-117-1.
  • Kaur, G., Verma, R., & Sharma, R. (2015). Amar manufacturing company . Case Centre, pages 10, Case Reference no. 515-035-1.

Conferences Attended

  • International Conference on The Role of Social Media for Organizational Sustainability (ICROSMOS), organized by JAIPURIA Institute of Management, February 12-13, 2016.
  • International Conference on Strategies for global competitiveness and Economic growth, organized by Lovely Professional University, August 21-22, 2015.
  • International Conference on Research in Marketing, organized by IIT Delhi in collaboration with Curtin University(Australia) and XLRI, December 21-22, 2013.
  • World conference on shaping a future classroom: A global perspective, organized by Lovely professional university in collaboration with Global education research council, April 06-08, 2012.
  • International Conference on Marketing: Emerging issues, challenges and strategies, organized by Punjab Commerce and Management Association in collaboration with Chandigarh group of colleges, March 24, 2012.
  • National conference on INDIA Inc.: Challenges Ahead, organized by GNA Institute of Management and Technology, March 12, 2012.
  • International Conference on New paradigms in Management Theory and Practice, organized by Punjabi university and Punjab Commerce and Management Association, September 04-05, 2010.

Workshops Attended

  • National workshop on Research Methodology, at Central University of Jammu, May 12th-21st, 2015.
  • National Case Writing workshop, at Lovely Professional University, June 26th-28th, 2014.
  • Workshop on Case Teaching Methodology, at J.K. Lakshmipat University, June 10th, 2013.
  • National Case Writing workshop, at J.K. Lakshmipat University, June 8th-10th, 2013.
  • National workshop on statistical analysis through SPSS, department of commerce and business management in collaboration with SPSS South Asia Private Ltd., GNDU, Amritsar, December 20th-21st, 2011.

Consultancy Work

  • Consulted ‘Revolution Advertising & Promotions Pvt. Ltd.’ regarding Direct marketing of Revolution subscription membership, January-April 2013.
  • Organized ‘Traffic surveys for identification of new city bus routes for city of Jalandhar’ with ICRA management consulting services limited, March 20th-22nd, 2013.

Business Course Work

  • An Introduction to Marketing (January 2014), Coursera (University of Pennsylvania, Wharton School of Business), Grade Achieved: 97.0%.
  • E-learning and Digital Cultures (December, 2013), Coursera (The University of Edinburgh), Grade Achieved: 100%.

Industry Certification

  • Certificate of Six Sigma Green Belt from British Standard Institute.

Awards and Honors

  • Teacher Appreciation Award from Chief Guest: Ms. Smriti Zubin Irani, the then Hon’ble Minister of Human Resource Development, Government of India, in discipline of Management, Lovely Professional University, 2016.
  • University Academic Honor, for standing first in order of merit in Master of Business Administration Programme, Lovely Professional University, Batch 2006-08.

Faculty Development Programmes Attended

  • Two-day faculty development program on Qualitative Research, August 1st-2nd, 2014.
  • One-day faculty development program on Recent Trends in Retail and Supply Chain management, July 22nd, 2014.
  • Three-day faculty development program on Strategic Marketing, June 13th-15th, 2013.
  • Four-day faculty development program on Data Analysis through SPSS, July 10th-13th, 2012.
  • Four-day faculty development program on Business Analysis using Excel, Minitab and R, July 3rd-6th, 2012.
  • Two-day faculty development program on Brand Management, June 11-12, 2012.
  • Five-day faculty development program on Statistical Data Analysis (Multivariate Analysis and Econometrics), June 4th-8th, 2012.
  • Four-day faculty development program on Integrated Marketing Communication, June 21st-24th, 2011.
  • Three-day faculty development program on Data Analysis on SPSS & Excel, January 17th-19th, 2010.

Extra-Curricular Involvement

  • Faculty mentor on entrepreneurial project of ‘Lavish Card-A Discount Booklet 2014’. Played a key role in designing & execution of every detail of the product ‘Lavish Card-A Discount Booklet 2014, starting from the product concept to logo to market-ready prototype to the sales plan.
  • Conducted one-day Workshop on Digital Marketing and Analytics in Lovely Professional University, February 7th, 2016.
  • Conducted one-day Workshop on Digital Marketing in Lovely Professional University, February 22nd, 2015.